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RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

Consumer Tech

Consumer tech is packed with the devices, services and technology that have revolutionized everyday lives: telecom services, TVs, computers, smartphones. Each of these continues to drive advertising within the category. This report includes the categories biggest advertisers, spending by segment, spending by medium and in-depth looks at wireless and search marketing.

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The Marketer's Guide to OTT

Over-the-top television is growing rapidly as traditional TV falls victim to increasing numbers of cord-cutters, cord-nevers and cord-shavers. With viewers watching on laptops, tablets and smartphones and via game consoles and other attached devices such as Apple TV and Roku, this form of connected TV is catching on quickly--giving marketers new opportunities to pinpoint specific audiences for select brand messaging. Here's what you need to know to take advantage of OTT. Sponsored by Sling TV powered by DISH Media Sales.

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Why Quality Matters

Do you understand and know how to evaluate the location data that you use for your mobile campaigns? Respondents to an Ad Age survey conducted on behalf of Factual found that data quality is a top concern of marketers and agencies. Learn what questions to ask to discover how location data is sourced, how to best use this data in campaigns, and what metrics you should be using to measure results. Sponsored by Factual

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Follow The Content

Digital video continues to gobble up a larger and larger share of marketers’ media spend and eat into traditional TV budgets—with the trend projected to only accelerate. With that spending increase, a sizeable majority of advertisers believe that, as with TV, context in digital video matters; they are now focusing more intensely than ever on contextual targeting when placing ads on digital platforms. A new study from Ad Age and ZEFR reveals what the market thinks about contextual targeting. Sponsored by ZEFR.

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Webcasts

quality matters: how to best leverage location data for mobile advertising

In this webinar, learn how to best leverage quality location data for audience engagement.

Length: 60 minutes
October 11th, 2017 2:00PM EDT

Watch On Demand

bought vs. bot: how measuring in-store sales lift provides reassurance in the uncertain world of digital media buying

Learn how brands are measuring their digital cross-screen campaigns -- and gaining a competitive advantage in the process.

Length: 60 minutes
September 26th, 2017 1:00PM EDT

Watch On Demand

maximizing your creativity and investment on mobile

Explore the consumers' mobile user experience and how advertisers can optimize their video advertisements for the mobile device.

Length: 60 minutes
September 19th, 2017 1:00PM EDT

Watch On Demand

Market Intelligence

The Marketer's Guide to OTT

Over-the-top television is growing rapidly as traditional TV falls victim to increasing numbers of cord-cutters, cord-nevers and cord-shavers. With viewers watching on laptops, tablets and smartphones and via game consoles and other attached devices such as Apple TV and Roku, this form of connected TV is catching on quickly--giving marketers new opportunities to pinpoint specific audiences for select brand messaging. Here's what you need to know to take advantage of OTT. Sponsored by Sling TV powered by DISH Media Sales.

Learn More

Why Quality Matters

Do you understand and know how to evaluate the location data that you use for your mobile campaigns? Respondents to an Ad Age survey conducted on behalf of Factual found that data quality is a top concern of marketers and agencies. Learn what questions to ask to discover how location data is sourced, how to best use this data in campaigns, and what metrics you should be using to measure results. Sponsored by Factual

Learn More

Rounding Out Your Omnichannel Strategy

Though substantially different in many ways, digital audio and native advertising share the promise of giving users an organic experience—more seamlessly integrated into content, and better aligned with the audience’s current activity and interests. Both publishers and programmatic technology providers are putting their weight behind native and audio as key elements of advertisers’ overall media strategy. This report gives you what you need to know about buying programmatic audio and native.

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Follow The Content

Digital video continues to gobble up a larger and larger share of marketers’ media spend and eat into traditional TV budgets—with the trend projected to only accelerate. With that spending increase, a sizeable majority of advertisers believe that, as with TV, context in digital video matters; they are now focusing more intensely than ever on contextual targeting when placing ads on digital platforms. A new study from Ad Age and ZEFR reveals what the market thinks about contextual targeting. Sponsored by ZEFR.

Learn More

Research Reports

Consumer Tech

Consumer tech is packed with the devices, services and technology that have revolutionized everyday lives: telecom services, TVs, computers, smartphones. Each of these continues to drive advertising within the category. This report includes the categories biggest advertisers, spending by segment, spending by medium and in-depth looks at wireless and search marketing.

Learn More

2017 Hispanic Fact Pack

Advertising Age presents its 14th annual Hispanic Fact Pack. Download here. This Fact Pack gives you a thorough view of Hispanic marketing, from agencies to media to marketers. In this report, you will learn: - Hispanic ad spending by medium - Largest advertisers - Largest media properties - Largest Hispanic ad agencies - Time spent online - Purchase intent - Population trends - Language preferences for Hispanic adults

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Marketing Fact Pack 2017

This is Ad Age's 2017 Marketing Fact Pack, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age DataCenter's rankings and analysis from the past year. Ad Age members and Datacenter subscribers get free access to Fact Packs.

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Mobile Fact Pack 2016

Mobile ad spending, market share, consumer behavior trends, app stats, great mobile creative and leading mobile agencies all in one handy little guide.

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