Leading National Advertisers Index

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Leading National Advertisers
Ad Age's annual ranking of the largest U.S. advertising spenders. The LNA report appears in Ad Age 's print editions and, in expanded form, at AdAge.com/datacenter. Beginning with the 2008 report, online editions include Marketer Trees, databases showing extensive and exclusive content—company profiles, brands, agency assignments, executives and estimated ad spending. Ad Age started the LNA report in 1956.

See bottom of this page for links to historic spending on Megabrands (most-advertised U.S. brands) and U.S. ad spending data from McCann Erickson's Bob Coen.

2016 edition
Ranked by Total U.S. Ad Spending in 2015

2015 edition
Ranked by Total U.S. Ad Spending in 2014

2014 edition
Ranked by Total U.S. Ad Spending in 2013

2013 edition
Ranked by Total U.S. Ad Spending in 2012

2012 edition
Ranked by Total U.S. Ad Spending in 2011

2011 edition
Ranked by Total U.S. Ad Spending in 2010

2010 edition
Ranked by Total U.S. Ad Spending in 2009

2009 edition
Ranked by Total U.S. Ad Spending in 2008

2008 edition
Ranked by Total U.S. Ad Spending in 2007

2007 edition
Ranked by Total U.S. Ad Spending in 2006

2006 edition
Ranked by Total U.S. Ad Spending in 2005

2005 edition
Ranked by Total U.S. Ad Spending in 2004

2004 edition
Ranked by Total U.S. Ad Spending in 2003

2003 edition
Ranked by Total U.S. Ad Spending in 2002

2002 edition
Ranked by Total U.S. Ad Spending in 2001

2001 edition
Ranked by Total U.S. Ad Spending in 2000

2000 edition
Ranked by Total U.S. Ad Spending in 1999

1999 edition
Ranked by Total U.S. Ad Spending in 1998

1998 edition
Ranked by Total U.S. Ad Spending in 1997

1997 edition
Ranked by Total U.S. Ad Spending in 1996

Megabrands
Top 200 Brands ranked by measured U.S. media spending.
[See 100 Leading National Advertisers for Megabrands rankings after 2007.]

Top 200 Megabrands
By measured media spending in 2007
Megabrands 2006

Megabrands 2005

Megabrands 2004

Megabrands 2003

Megabrands 2002

Megabrands 2001

Megabrands 2000

Megabrands 1999

Megabrands 1998

Megabrands 1997

Coen's Annual Spending Totals

2002 U.S. Advertising Volume (Coen/McCann-Erickson)

2001 U.S. Advertising Volume (Coen/McCann-Erickson)

2000 U.S. Advertising Volume (Coen/McCann-Erickson)

1999 U.S. Advertising Volume (Coen/McCann-Erickson)

1998 U.S. Advertising Volume (Coen/McCann-Erickson)

1997 U.S. Advertising Volume (Coen/McCann-Erickson)

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