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Print Issue Archive (Feb 26, 2007)

Google Lays Groundwork for TV Scatter Sales Sortie Cover Story

Google Lays Groundwork for TV Scatter Sales Sortie

NEW YORK (AdAge.com) -- Google is looking for a new national TV sales position while it is negotiating to persuade broadcast and cable networks to allow it to sell their 30-second spots. One knowledgeable executive said the search giant wants to start with scatter and expand to selling local TV commercials. The moves are the latest in Google's effort to wedge itself into the $65 billion U.S. TV-ad-sales market.

By Claire Atkinson on 02.26.07

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