Did Somebody Say McHealthy? Fast-Food Alums Try New Concept
NEW YORK (AdAge.com) -- Goodbye Big Mac; hello roasted-
chicken wrap. That's the idea behind a new healthful, fast-casual dining concept set to be launched by a duo of former McDonald's executives, Mike Roberts and Mike Donahue, and backed by entrepreneur Steve Sidwell. The brand -- which doesn't have a final name but is going by the working moniker "Stephanie's" -- is slated to open doors in early 2011 with hopes of ballooning to as many as 250 locations in five years' time.