MARKETING STORIES
FROM BtoB's NEWSLETTERS
Omaha, Neb.—After the completion of an independent review, the board of infoGroup has removed Vin Gupta as chairman of the database giant, citing excessive expense reimbursements and corporate spending. Gupta, who remains CEO, has orally agreed to pay the company a settlement of $9...
July 24, 2008
New York—The Direct Marketing Association has named Linda A. Woolley to the new position of exec VP-government affairs. Woolley will be responsible for managing the advocacy, legislative and political efforts of the association. Woolley, who is an attorney, was previously the principal of LegisLaw,...
July 24, 2008
MORE MARKETING STORIES
> Personalizing your e-mail efforts
> What’s the best way to nurture leads through an e-mail marketing campaign?
> NYTimes.com, LinkedIn form partnership
> IAB issues report on mobile advertising
> Marketers can win big with online video contests
STORIES FROM THE CURRENT ISSUE OF BtoB
This year's Who's Who in B-to-B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing world. For this year's report we focused on nine categories: marketers, agencies, direct and database, e-mail, search marketing, business media, services,...
July 14, 2008
The severe slump in the U.S. ad market will continue into next year, according to leading ad industry seers who, in recent weeks, have lowered their spending projections for most categories. Internet advertising remains the one bright spot in the otherwise bleak picture.
July 14, 2008
MORE CURRENT STORIES
> Most airlines shun marketing as way to fly through storm
> Motorola's Conrado pushes realignment
> Many sectors to boost ad spending
> Integration the big topic at BMA show
> Ogilvy & Mather wins Best in Show at ACE Awards
> Marketers playing through pain of losing Tiger
> Phones, fuel a full year later
> Cracking the purchasing cycle code
> Deflect the downturn
> Microsoft's Vista vision
BEYOND THE BIZ
VIEWS AND OPINIONS
Ellis Booker
A year ago in this space, I lavished praise on Apple's “masterful” marketing of the iPhone but ended the column by announcing I didn't plan on buying one.
From the July 14, 2008 issue of Media Business
Ellis Booker
A year ago in this space, I lavished praise on Apple's “masterful” marketing of the iPhone but ended the column by announcing I didn't plan on buying one.
From the July 14, 2008 issue of Media Business
Tim Furey
Having seen the market slide in the past several months, companies are planning for the worst and hoping for the best. There are strategies for maintaining growth—and profitability—in trying times. The key is using the downturn to rethink and retool marketing and sales strategies.
From the July 14, 2008 issue of Media Business
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Special Report |
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This year's Who's Who in B-to-B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing world. For this year's report we focused on nine categories: marketers, agencies, direct and database, e-mail, search marketing, business media, services,...
July 14, 2008
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NEW CHANNELS |
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IT analyst firm Forrester Research reports that the number of b-to-b blogs started by corporations fell by nearly half from 2006 to 2007 and that the decline in new launches is expected to continue this year. It appears marketers are running into the reality that blogging isn't a cure for...
July 14, 2008
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BtoB's Top 10 |
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From local internet advertising to small business owners, these were the top ten stories of June 2008.
June 27, 2008
June 27, 2008
June 27, 2008
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BEST OF THE BLOGS |
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