MARKETING STORIES
FROM BtoB's NEWSLETTERS
Last month hundreds of e-mail newsletter lists saw a deluge of new opt-ins. unfortunately, the e-mail addresses didn’t come from prospects or current customers. They came from a rogue Web site called SpamZa.
September 04, 2008
Hallandale, Fla.—Options Media Group, an e-mail service provider, this week announced it will acquire 1Touch Marketing, a provider of e-mail marketing, Web-based lead generation, and mobile and postal direct marketing. The transaction is expected to close by the end of the month.
September 04, 2008
MORE MARKETING STORIES
> What role does data play in an e-mail marketing campaign?
> BrightTalk launches free b-to-b webcast service
> The b-to-b to-do list for a down market
> Facing rising costs, VistaPrint revamps its most effective sales tool
> 24/7 Real Media enhances Open AdStream for vertical networks
STORIES FROM THE CURRENT ISSUE OF BtoB
Several major b-to-b marketers are introducing new ad campaigns during the 2008 Beijing Olympics with an eye toward reaching a global broadcast audience expected to top 4 billion.
August 11, 2008
Pequea Machine is a New Holland, Pa.-based manufacturer of agriculture equipment that sells through a national dealer network.
August 11, 2008
MORE CURRENT STORIES
> Survey finds international budgets up
> Study finds campaign manager role growing
> Yellow Pages bleeding red ink
> NYTimes.compartners with LinkedIn
> Forrester's acquisition of Jupiter gets positive reviews
> Does business walk too thin a line?
> 'The Deal' makes big changes in frequency, revenue model
> CMOs earn average of almost $1.5 million
> CBD celebrates 20 years in b-to-b
> Custom calls marketers
BEYOND THE BIZ
LARGE SOFTWARE, A SAN DIEGO-BASED software company, is breaking new ground with celebrity endorsements. The company just signed a deal with YouTube comedian Ed Bassmaster to promote its software. Bassmaster has become a legendary YouTube entertainer through his music videos and quirky comedy routines, which have garnered more than 10 million downloads.
> ThinkGeek's e-commerce snafu
> 'The Office' Games
VIEWS AND OPINIONS
Ellis Booker, editor, BtoB
For many years now, American companies have touted their cost-cutting initiatives and new processes to monitor both productivity and waste. The goal, even for massive, multinational corporations, has been to be “lean,” “just-in-time” and, most recently, ”real-time.”
From the August 11, 2008 issue of Media Business
Brian Muys
A true thought leader has to have thoughts. In their haste to embrace the new media vogue, many companies have made the fundamental mistake of initiating a blog merely for the sake of doing so or, worse, as a thinly veiled veneer for marketing purposes.
From the August 11, 2008 issue of Media Business
Ellis Booker, editor, BtoB
For many years now, American companies have touted their cost-cutting initiatives and new processes to monitor both productivity and waste. The goal, even for massive, multinational corporations, has been to be “lean,” “just-in-time” and, most recently, ”real-time.”
From the August 11, 2008 issue of Media Business
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Special Report |
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By Kate Maddox
August 11, 2008
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NEW CHANNELS |
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Paul Gillin
With recession-strapped ad budgets under increasing scrutiny, marketers are turning more attention to campaign measurement. Many will fall back on the channels they know, scrapping social media marketing experiments because the returns are unclear.
August 11, 2008
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BtoB's Top 10 |
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From IBM's online advertising to Web 2.0 tool dissatisfaction, these were the top ten stories of August 2008.
August 21, 2008
August 21, 2008
August 14, 2008
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BEST OF THE BLOGS |
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B2B Marketing Thought Leadership: Tom Pick
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